Website redesign & rebuild proposal
A website that works as hard as the audience behind it.
A redesign and WordPress rebuild of letstraveltalk.com, plus offer automation, so every card page is current, credible and trackable from the first click.
- Prepared for
- Annie Hall
Let's Travel Talk - Prepared by
- Matt Brown
336 Creative - Date
- October 2026
- Contact
- matt@336creative.com
- Seat
- Redesign + Automation
- Departs
- Oct 2026
- Flight time
- ~4 months
The short version
Your Instagram audience is strong. The site should match it.
This project turns letstraveltalk.com into the place readers compare cards and click through to apply, with Instagram as the traffic driver. It covers two of the three items on the LTT technical roadmap: the website redesign and WordPress rebuild (P2), starting with a design phase you approve, and offer automation from the Red Ventures offer feed (P3). Link tracking with LinkClicky (P1) is already built, so every card click on the new site can be traced to a page, a placement and a source.
Link tracking
LinkClicky, live today.
BuiltRedesign & rebuild
Design first, then a WordPress site built around card decisions.
This proposalOffer automation
Red Ventures offers flow into the site without manual edits.
This proposalWhere the site stands today
You've built the audience. The site hasn't caught up.
People already find LTT: Google showed its pages 3.2 million times in five months. The card pages they land on don't yet show the expertise behind them. They're short, undated and unsigned, and Google is skipping a lot of the site.
About 14,300 sessions a month across the site.
Nearly half of all visits arrive from Instagram. About 3,300 come from search.
Times Google showed an LTT page in search from Apr 15 to Sep 29, 2026. Only 0.6% of those turned into a click.
150 pages don't appear in Google search at all, against 277 that do. Google looked at 86 of them and chose to skip them.
Of the 448 pages LTT asks Google to list, 293 are automatic tag pages rather than articles or card pages people search for.
One section heading, and no search description, which is the summary Google shows under the link.
On speed, Google's lab test scores the homepage 53 out of 100 on mobile, though load times for real visitors pass Google's standard. Sources: Google Analytics (90 days to Oct 1, 2026), Google Search Console (Apr 15 to Sep 29, 2026) and public pages.
Nearly half your traffic rides on one platform. 47% of visits come from Instagram, which you don't control. The rebuild adds two channels you own: an email list grown from on-site Beginner's Guide signups, and card pages built to compete in Google search.
No sales baseline yet. Card clicks, approvals and commission have only been measurable since LinkClicky went live, so this proposal makes no revenue claims. The first honest read comes 60 to 90 days after launch.
Vision & design direction
Design comes first, and you sign off before we build.
The project opens with research, a site map, wireframes and finished visual designs for desktop and mobile, built on LTT's own brand. Development starts only after your written approval.
What sites that win card searches share
One profile page per card
A dedicated page for each card, built to answer the search for that card.
A named reviewer
A real person's name and take on every card, so readers know who is behind the verdict.
A visible update date
Offers change often. A reviewed date shows the information is current.
A plain explanation of how the site earns money
Clear disclosures and an editorial policy that builds trust instead of hiding the business model.
The design gate. Annie signs off the designs in writing before development begins. Up to two rounds of revisions per design stage are included.
What we build
Update a card once. See it change everywhere.
The backbone of the rebuild is centralized card management: one Credit Card record per card that every page, widget and link reads from.
One record feeds every surface
- Open the card record in WordPress.
- Change the offer, fee or art and set the last-verified date.
- Save. Every page, widget and link updates, and LinkClicky follows.
One approved version of each card's offer and claim wording means a page can't show a different number than the record. Disclosures travel with the card, stale offers get flagged, and every change is logged, which lowers compliance exposure.
Card page template
Verdict first, key facts, pros and cons, family scenarios, comparison table, FAQ, byline, reviewed date and disclosure.
Priority card profile pages
One page per priority card with the current offer, verdict, FAQ and a month-stamped title.
Offers hub
The Best Offers page rebuilt with offer end dates and badges, drawn from the card records.
Trust layer
About, editorial standards, how LTT rates and earns money, author pages, update dates and reusable disclosures.
Search-ready markup
Behind-the-scenes code that tells Google who wrote each page, which card it reviews and what questions it answers.
Email capture
An on-site Beginner's Guide signup connected to Flodesk.
Clean affiliate links
Every apply link labeled the way Google expects for sponsored links, kept out of search results, and ready for more than one affiliate network.
A safe move
Every old link forwards to its new page, duplicate posts are merged, tag pages are cleaned up, and the whole site is checked before the switch.
Handoff
A written guide and recorded walkthrough, with full ownership of code, content and accounts.
Link-in-bio page on your site
A /links page on letstraveltalk.com replaces Linktree, so bio taps land on your site and every click is tracked.
Landing paths for Instagram
Pages built for readers arriving from a post or story: fast on a phone and one tap from the card they came for.
Know which posts send readers
Instagram and link-in-bio links are tagged, so you can see which posts and stories bring readers to the site and to which cards.
Offers that stay current on their own
The site checks the Red Ventures offer feed every hour and writes changes into the same card records, for the products the feed supports. Ended offers are flagged or retired automatically, and you choose whether changes publish right away or wait for approval.
Process & timeline
Three phases, October to January.
Each phase has a gate, so nothing moves on until the last step is proven. Dates assume an October 2026 kickoff and are estimates until the early decisions are made.
See every click
Google's search and analytics tools connected, every card click and email signup tracked, Instagram links tagged, and LinkClicky's tracking confirmed.
Approve the look
Discovery and design brief, site map, wireframes, visual design and a component library for the homepage, card page, offers hub and mobile.
Build it in parallel
Investment
One fixed price for the whole project.
No hourly billing, no retainer and no revenue share. You own the code, content, accounts and data at handoff.
- Design phase includedAn outside graphic designer joins for the design phase and is included in the price. Design work beyond the two included revision rounds is quoted and approved in writing before it starts.
- Third-party costs at costHosting, theme and plugin licenses, and email and tracking tools pass through at cost with no markup, once you approve them.
- Changes agreed in writingAny change to scope is agreed in writing before work starts and priced as a change to the fixed price.
What we need from you
A few early decisions keep the timeline on track.
- Brand assetsLogo files, colors, fonts and the photography you want to use.
- Design approverWho signs off the designs, and how quickly feedback can come back.
LTT has the audience and the credibility. Let's build the site that shows it.
Full detail on scope, card management, timeline, terms and risks is in the written proposal.
Read the full proposal